HE STUDIED TIKTOK. Watch time is key. "The most successful tiktokers - make their video into loop" (a video where it is perfectly cut, the viewer not being able to tell where the beginning is). This increases engagement - having tiktok push it to a lot more people. He tried this method which did increase his number of views but did not translate into followers. He spent lots of time and energy into something with minimal results. Until one day a break came for him - he was streaming and got paired with a famous content creator. He created lots of content from this stream. Until people were just no longer interested in it.

"If you find something that works, well, you need to repeat it over and over again." He felt like it was the end of his gaming streams. One day, while on a travel assignment, he reviewed the stream he had with the famous content creator, where he was asked what he does for a living, to which he responded Travel Nursing. While scrolling through the comments, he figured that a lot of people don't know anything about travel nursing itself. That's when he realized why not make some videos to see if anyone is interested in travel nursing content. Everything about travel nursing seemed kind of mysterious.